Do Not put this aside to ‘get to’ later.  Clear your schedule, shut your door, shut down your IM and email, print this out and get out your highlighter and get ready to learn.

After making hundreds of thousands of dollars in my home business ventures, it dawned on me that with proper guidance, anyone could do this well… and better just by following a proven path.  That is what gave birth to the “Seven Points to Success” series with this initial edition concentrating on success in “Business” for the seven points.

Just in case you are wondering, you should not have spent any money to get this free report.  If you did, let me know.

That brings up my second point; I am available at my email and phone # contact info that you will see on all documents, blogs, websites and email communications from me.

This document has some marketing points that may (and likely do) describe exactly what you are doing to cause your failure in marketing.  You can keep doing what you are doing now and keep getting the results you are getting now if you don’t read and immediately change your marketing style.

Do not take this document lightly.  I know what I am talking about because I am a “been there, done that and got those tee-shirts” kind of guy that is shooting straight with you 100% of the time.

This document is based proven principles that I have already put in place.  I know they will work for you when you use them.


This marketing strategy will work for all online marketers who are in direct sales with products or services or network marketers looking to expand their downline or information marketers selling information products.

As long as you have a product that fills the needs of the market, the main focus of your business becomes marketing or selling those products or services to consumers who need them.  So there are two points here in marketing that you need to understand well.

a)      Finding new prospects

b)      Communicating with these prospects

Finding new prospects:

You find new prospects from advertising.  There are dozens of ways to advertise.  Some are free.  Some cost money.  Some get you many prospects.  Some get you a few prospects.  There are two points to remember in selling to your prospects

a)      The prospect must learn to know, like and trust you in order to be convinced to buy your product or service.  This is imperative and one of the least understood points of the sales process.

80% of all sales are made between the 5th and the 12th contact with a prospective buyer.

b)      You must tell the prospect exactly what you want him to do in every communication.  Some prospects will come to you ready to buy.  Some need to be ‘convinced’ and thus will require further communication from you to educate them on how your product or service will fix their problem better than anything else.

Communicating with these prospects

Constant communication with your prospects gets them to know, like and trust you more.  The more they see and hear you, the more they come to see that you are a professional marketer and not some fly-by-night operation.

In order to contact a potential buyer from 5 to 12 times (or more) as mentioned above, you need automated systems in place to do most of that work.  That is why you see me strongly recommend a solid autoresponder system for the bulk of that work.  It sends out emails that you preprogram into it at preset intervals.  These might be to show the product features and how they become customer benefits and direct prospects to different media (web page, recorded call, audio file, etc.)

The autoresponder will also send out “one time” or a direct blast email to those on your list.  This could be to announce a teleconference, webinar, new product, order deadline, etc.  Something with an associated timeliness factor.

So, let’s move on to look at the “Seven Points to Success in Business”

Fred Raley
Woodbridge, VA

p.s.  If you have not gotten the “7 Points to Success in Business” report, go immediately to and get it, ok?

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