Do you want visitors to stay on your site for longer. Maybe make more enquiries? Or buy more products and services from you?

If the majority of your visitors are clicking away within a few brief seconds (bad bounce rate), it’s a sign that your website is not very customer (or user) friendly. Here are some tips to make your website more effective for your business…

Author Colette Mason has penned a superb article that you need to read if you want to make sales on the internet.  Here’s a link to her site.  Enjoy!  http://www.websitesuccesssystem.com/website-advice/articles/25-common-problems/219-10-ways-to-improve-your-local-business-website-part1

Enjoy…

Fred Raley
Woodbridge, VA
703.203.4648
FredRaley@GMail.com

p.s.  If you have not gotten the “7 Points to Success in Business” report, go immediately to http://www.7pointstosuccess.com and get it, ok?

What is the best and most reliable way to get your prospects attention?  With your HEADLINE of course.

A headline is not just that line at the top of a newspaper article or web article.  It can be the lead-in to a paragraph, a header or footer on a picture, a line on your business card or any other “one liner” that is designed to grab the attention of a potential buyer for your product or service.

So, what are the perfect elements in a headline?

When in doubt, follow what the masters say.  No one is a better master than Jay Abraham at writing award winning, profit-pulling headlines.

Here’s your homework: Go to Google.com and type in “100 Greatest Headlines of All Time” and Jay’s article will show up in the top spot (think he knows something about good Search Engine Optimization?)

1. Print it out
2. Subscribe to his newsletter
3. Read the article
4. Highlight the article
5. Start using those tips in your ads
6. See better results from your ads

Ok, get to work!

Fred Raley
Woodbridge, VA
703.203.4648
FredRaley@GMail.com

p.s.  If you have not gotten the “7 Points to Success in Business” report, go immediately to http://www.7pointstosuccess.com and get it, ok?

So, you want to bring in lots of money using the internet, right?  Have you planned out your sales strategy?

What do I mean by “sales strategy”?  GOOD Question!

There are a few things around which a successful sales strategy is built:

1. Initial Contact: You have to find a way to entice your prospect to inquire about your product or service.  It’s called Advertising.  Every sales strategy has to have this element as a basis.
2. Multiple contacts: 80% of all sales are made from the 5th through the 12th contact.  You HAVE to be connecting with your prospect at least that much.
3. Call to Action: Your messages must have a clear call to action for the prospect.  This does two things:  It keeps him engaged with your process while it continues to educate and excite him about your offer.  ALWAYS have a clear call to action in every communication.

Action: Review section 5 (Sales Process) and then sections 1 and 4 for the recommended tools to support your sales process.  If you don’t have the report yet, you can get it at http://www.7PointsToSuccess.com/thanks.htm along with the cool bonuses I left there for you.

Fred Raley
Woodbridge, VA
703.203.4648
FredRaley@GMail.com

p.s.  If you have not gotten the “7 Points to Success in Business” report, go immediately to http://www.7pointstosuccess.com and get it, ok?

There is a lot of hype out there about “Attraction Marketing” being the end-all, be-all for marketers.  But there is little training on what it really means.

Succinctly, it is described in Point #7 of my “7 Points to Success in Business” report which you pulled down from my Thank You page.  Recommend you read it again if you are not already practicing it!  This really is the follow-on to the movie “The Secret.”

In detail, the meaning of “Attraction Marketing” is described in no better place than “Magnetic Sponsoring” by Mike Dillard.  I STRONGLY recommend you get this book and read it often as you start implementing “Attraction Marketing” techniques.  I think you will be surprised at how easy it is.

Fred Raley
Woodbridge, VA
703.203.4648
FredRaley@GMail.com

p.s.  If you have not gotten the “7 Points to Success in Business” report, go immediately to http://www.7pointstosuccess.com and get it, ok?

The “Seven Points to Success in Business” are:

1. Foundation: Setting the proper foundation for your business is one of the first things you must do.  This section will discuss the what, how, why and when to get your foundation laid down solidly as the basis for a continually growing business.
2. Purpose: It may sound simple, but you must decide what your business is about before trying to get things set up.  This section will help you determine what the purpose is for your business so you don’t look like a clown trying to balance too many twirling plates on sticks!
3. Attitude: This may seem like an odd topic to discuss under “Business” principles but it is a key foundational item.  If you have a defeatist attitude, are not able to work through “failure” or not achieving the results you expected, you should think twice about starting your own business.  This section will discuss the principles of your work plan and ability to perservere.
4. Marketing: No matter what kind of sales business you are in, marketing must be your focus for the long haul and the center of your daily activities.  Most other aspects of business may be automated but marketing, advertising and the analysis that goes with it is the key to long-term success in every business.  This section will discuss the different aspects of marketing and give you key points to measure your success.
5. The Sales Process: Understanding and developing your unique sales process is crucial to your financial success.  Many folks just start out blasting out an email with their sales page on it thinking they will be rich when they wake up in the morning.  As you might expect, the real world in sales is a bit different but can be designed to be just as predictable as far as knowing the results you will get for certain actions.  Setting up a good sales process will help you reap maximum profits for the marketing work you put in.
6. Cash Flow: Understanding cash flow and its effects on your business decisions is very important.  Most people fail to understand what cash flow is all about.  “Cash Flow” involves understanding the income and expenses of your business, their relationship over time and how they add together to give you either a profit or loss at every point in your sales process.  What does that mean?  That’s what I’ll discuss in this section later!
7. The Action Principle: Stephen Covey wrote, “Do first things first” in his book, The 7 Habits of Highly Effective People^®.  Great advice but what does it mean?  Well, the basis of it is “taking action” i.e. doing something.  “Doing” the first things first means you must have a plan.  More details are in my discussion of “The Action Principle” below.  It will explode your business beyond your wildest imagination.

“Wow Fred.  I didn’t realize there was so much to do to be successful in business.”

Do not worry!  Once you learn what I have in store for you, you will know what to do. So, let’s get started!

Go to “Point #1″

Fred Raley
Woodbridge, VA
703.203.4648
FredRaley@GMail.com

p.s.  If you have not gotten the “7 Points to Success in Business” report, go immediately to http://www.7pointstosuccess.com and get it, ok?

Do Not put this aside to ‘get to’ later.  Clear your schedule, shut your door, shut down your IM and email, print this out and get out your highlighter and get ready to learn.

After making hundreds of thousands of dollars in my home business ventures, it dawned on me that with proper guidance, anyone could do this well… and better just by following a proven path.  That is what gave birth to the “Seven Points to Success” series with this initial edition concentrating on success in “Business” for the seven points.

Just in case you are wondering, you should not have spent any money to get this free report.  If you did, let me know.

That brings up my second point; I am available at my email and phone # contact info that you will see on all documents, blogs, websites and email communications from me.

This document has some marketing points that may (and likely do) describe exactly what you are doing to cause your failure in marketing.  You can keep doing what you are doing now and keep getting the results you are getting now if you don’t read and immediately change your marketing style.

Do not take this document lightly.  I know what I am talking about because I am a “been there, done that and got those tee-shirts” kind of guy that is shooting straight with you 100% of the time.

This document is based proven principles that I have already put in place.  I know they will work for you when you use them.

Background

This marketing strategy will work for all online marketers who are in direct sales with products or services or network marketers looking to expand their downline or information marketers selling information products.

As long as you have a product that fills the needs of the market, the main focus of your business becomes marketing or selling those products or services to consumers who need them.  So there are two points here in marketing that you need to understand well.

a)      Finding new prospects

b)      Communicating with these prospects

Finding new prospects:

You find new prospects from advertising.  There are dozens of ways to advertise.  Some are free.  Some cost money.  Some get you many prospects.  Some get you a few prospects.  There are two points to remember in selling to your prospects

a)      The prospect must learn to know, like and trust you in order to be convinced to buy your product or service.  This is imperative and one of the least understood points of the sales process.

80% of all sales are made between the 5th and the 12th contact with a prospective buyer.

b)      You must tell the prospect exactly what you want him to do in every communication.  Some prospects will come to you ready to buy.  Some need to be ‘convinced’ and thus will require further communication from you to educate them on how your product or service will fix their problem better than anything else.

Communicating with these prospects

Constant communication with your prospects gets them to know, like and trust you more.  The more they see and hear you, the more they come to see that you are a professional marketer and not some fly-by-night operation.

In order to contact a potential buyer from 5 to 12 times (or more) as mentioned above, you need automated systems in place to do most of that work.  That is why you see me strongly recommend a solid autoresponder system for the bulk of that work.  It sends out emails that you preprogram into it at preset intervals.  These might be to show the product features and how they become customer benefits and direct prospects to different media (web page, recorded call, audio file, etc.)

The autoresponder will also send out “one time” or a direct blast email to those on your list.  This could be to announce a teleconference, webinar, new product, order deadline, etc.  Something with an associated timeliness factor.

So, let’s move on to look at the “Seven Points to Success in Business”

Fred Raley
Woodbridge, VA
703.203.4648
FredRaley@GMail.com

p.s.  If you have not gotten the “7 Points to Success in Business” report, go immediately to http://www.7pointstosuccess.com and get it, ok?

Todd Falcone is giving away the farm.

The biggest, baddest, down to earthiest secret to success in network marketing.  You have GOTTA see and hear this.  It will just blow you away!

What do I mean Todd is giving away the farm?  Because if you do just the 3 little things he tells you in this 3:05 minute video, you won’t need to buy his other training stuff!

Todd Falcone Gives Away the Farm

Fred Raley
Woodbridge, VA
703.203.4648
FredRaley@GMail.com

p.s.  If you have not gotten the “7 Points to Success in Business” report, go immediately to http://www.7pointstosuccess.com and get it, ok?

People ask me all the time “Where do you advertise?” to build my list, sell products, etc.

There are a couple of places that ALL marketers use because they just flat out work.

1. Top Surfer Get 4000 hits to your site for $10 and get the best advertising package on the net.  ALL major marketers use Top Surfer to launch and sustain their advertising.
2. Traffic Swarm Another classic.  Not the cheapest but produces reliable results over and over and over again.
3. Business World List The oldest “Safe List” of its kind.  Very reasonable and reliable.

Hints on how to use these valuable business resources:

• Never advertise your business site directly.  Use a lead capture page (squeeze page) to get the prospect in your autoresponder for maximum effectiveness.
• Keep messages short
• Drive the prospect to a clear action (go to my blog, email me back, call this number, etc.) so they know exactly what to do.
• Be consistent.  Advertise the same message over and over.  Gives you an image of consistency and purpose.
• Always use a “P.S.” in your email.  Re-emphasize exactly what you want them to do and why and give them the action direction again.

With these tips and top resources, you will be off to the races in building your list and making money.

Fred Raley
Woodbridge, VA
703.203.4648
FredRaley@GMail.com

p.s.  If you have not gotten the “7 Points to Success in Business” report, go immediately to http://www.7pointstosuccess.com and get it, ok?